Tag Archives: research

3 Tips Simplifying Calendar Printing Task

28 Feb

ImageHow many of you think calendars are underrated marketing tool? If you have raised your hand or agree with this statement then you are surely unaware of the power of calendar as marketing tool and do not know how to utilize this for the marketing of the business.


Here, in this blog, we have mentioned, certain calendar printing tips by the expert offering printing services in Arizona


  • It is all about choosing right format

To decide the size of the calendar is very important, so before you pick up pen or sit in front of your computer system for designing the calendar, work upon the layout of the calendar. Also, when doing his, you have to consider the audience you will be pitching. Here you would also have to choose amidst the poster calendars, wall calendars, pocket calendars or desk calendars. You may ask for expert advice if you feel confused with this.


  • Work upon the usability:

To make your audience or customers preserve the calendars, you have to work upon the usability factor. Instead of creating an 

 ornament of the wall or desk that gathers the dust lying at a corner of the room, make sure it is of good use for the people. For example; you can simply provide some space in the calendar where he person can take an important note, or pen down the event. Well, here creativity also plays an important role. Therefore, when you go for printing services, make sure you have made a wiser decision, which can help you create good calendars.   

  • Excel in designing:



Visual look as well as usability plays an important role, as discussed already. Now, you have to make sure that you are working on particular theme, which would also make you convey the message from company’s side. But, make sure you do not forget to promote the company &

 its logo at every page. Also, at the end, you can give a brief summary about the company.



Things to remember when you choose a print shop

18 Feb

ImageIn order to get your documents printed, you should always choose the services of a reliable company. You might think that the job can be handled by any company that has sufficient printer equipments. This is however not true. You need to consider quite a lot of factors before choosing a company for the job. When you choose the right company, the quality of printouts that you will receive will be topnotch. You might need lots of additional services other than mere printing when you run an organization. If you choose a good company, you will be able to avail the services of a creative team to meet your demands.

Price should not be given prime consideration

When you choose a print shop for your printing requirements price is definitely important but you should not make a choice based on this factor alone. You need to make sure that the facilities provided are worth the money that you pay. Some of the shops might provide you with attractive rates without delivering quality stuff. You need to understand that quality services come with a good price tag. This is very much true in the case of printing business. A huge problem with the cheap printers occurs when you are in need of corrections. If they charge you a very low rate compared to the market standards, you might have to get the mistakes rectified with the help of other printing companies. This in a way will cost you more money. Hence, go for quality and don’t make a choice based only on the price factor. 

All print shops are not the same

You need to understand that two print shops are way different from each other. The equipments used might be the same but not the employees. You might not understand the importance of qualified employees until you face a problem. A reputed company that provide you with various services like digital and offset printing will employ a good team of professionals to suit your needs. You might need the help of creative heads in designing your documents. You might want the brochures and pamphlets printed in a unique and elegant manner. Hence, choose a company only after considering the creative abilities of the staffs employed and not based on the quality of equipments alone.

Ask for a guarantee

If you are choosing a reputed company, you would be able to rely on them if mistakes are found in the printed documents. This is applicable only if the content provided is different from the ones printed out by the company. When you sign a printing contract with the company ask them for a guarantee. Include this in the terms of contract signed so that you do not have to pay extra amounts in order to get the mistakes rectified when needed.

There are plenty of affordable offset & digital printing services in Arizona. Choose a company that provides you with the best quality equipments and assistance of creative professionals for your printing needs.

Things to consider while selecting printing companies

13 Feb

ImageWhen you select a company for your printing needs, you need to make your selection with care. It is true that digital media has taken up a major market share today which has brought down the demand for print media. However, there are plenty of occasions where you would have to print documents. You might come across many printing companies that boast about top class services. Some of them might showcase the availability of most modern printing equipments while others emphasize on their creative skills and time delivery. You need to make your selection after considering all these factors and not by just looking at one good factor. Let us take a deeper look at the things that needs consideration in order to get your documents printed legibly.

Do they serve your needs

Your printing needs would be different at different times. The two most important types of printing available are digital and offset. If your order quantity is low, it is always better to go for the digital printing option. This will help you to save money. However if you have a large set of documents to be printed, you should choose the offset printing facility. However, it is not always a feasible option to look for different companies to serve your various printing needs. When you require a company for brochure printing or a couple of posters, you should be able to rely on the same print shop. Hence, when you sign a deal with a printing company, make sure that they offer you with print on demand facilities.

Do they have the best equipments

You need to take a look at the equipments available at the printing company before placing your orders. The latest equipments will help to print the documents in the best possible quality. There wouldn’t be a huge difference in prices if the equipments used by the print shop are outdated. So you should not compromise on the quality of equipments used for the prints. The latest printing machines will use very less ink compared to the traditional ones. They are easier to maintain too and hence you might be able to enjoy a discount if you are ready to negotiate the price with the company. This will help you with cost effective brochures printing options and affordable document printing facilities. When you talk to the company executives, ask for the names of the equipment used for the 


printing tasks and choose the company that uses the best.

Availability of a creative team

You might have different sort of printing requirements depending on the area of business you are dealing with. You might not always have the time to crosscheck the documents that are required to be printed. You might not be in a position to design the pages in an attractive manner too. If the print shop you choose for the task provides you with an effective backup of creative professionals, you will be able to print the documents maintaining impeccable standards. Hence, make sure that the company provides the assistance of a creative team to go through the documents you submit for printing.

You need to make sure that the printing company you choose for your needs provide topnotch services. You should never compromise on the service quality provided because it can cause serious damages to the reputation of your organization when you print official documents.


How to choose the best printing companies

31 Jan


When you run a business organization, you will need the help of various other companies. You might need the services of a courier company to deliver your products. You might need the help of a transport company or a travel agency to help you with the various travel needs. Similarly, you might have plenty of printing needs too. When you choose a company for your printing assignments, you need to consider various factors. Any document printed with the name of your company needs special attention. If the document reaches someone outside the company, it might be used as a source to gauge the quality of your company. Hence, you need to choose printing companies with utmost care. Here are few factors that need consideration.

Can they meet your needs

You might need a printing company to meet plenty of your official needs. You have to first of all identify your needs in order to keep a check on the capabilities of the printing service provider. If you have to meet specific deadlines, you need to check whether the provider is capable of prompt delivery. If the provider is packed with orders you might end up missing your deadline. This should not happen. You should hence check with the company to understand their schedules and the time required for them to complete each assignment.  Ensure that the company provides you services like brochure printing, pamphlet printing, web printing and binding. You might require these options when you run a company.

Do they provide extra services

You might need creative assistance in order to complete your printing assignments in the best possible manner. If the company that you choose has skilled designers who provide you with creative ideas, you will be able to print official documents in an attractive manner. You would not have a creative team in your own organization to help you with these requirements. When you assign the designing job

References and samples

In order to choose a company for cost effective brochures printing and other similar services, you need to understand the capabilities of the company. Ask for references to understand about the previous works successfully completed by the company. You should also ask for samples of previous works in order to gauge the skills of the company. If the company that you


choose hesitates to provide you with references and samples, you should look for another provider. When it comes to printing official documents, you need to be completely sure always. The choice you make will affect the reputation of the company. Hence, verify the samples and make sure that the company offers quality services.


Be Precautious With Cheap Business Flyers Printing

7 Nov

ImageWith leaflets, brochures, and business flyers, business can very effectively plan up the marketing strategies to boost the business growth. These have powerful impact on the customers and prospective clients. One can effectively plan up for the marketing strategies and promote them well through the flyers & leaflets.

However, when getting them printed, some business people commit the mistakes by getting the cheap services and affecting the quality. The cheap or bad leaflets can even backfire by framing a bad reputation, so it is important to get the best of leaflets. Yes, it is true that some people do check out for the cheap brochure printing services, but the aim here is to get the affordable services instead of the cheap ones. If you want to make the total cost cheap then you should put up your best in designing a leaflet with the help of renowned printing company and then look up for the positive revenue and even doubled or tripled sale. This even makes the leaflet distribution seems cost effective.

If you want to enjoy cheap leaflet printing, then there are numerous other ways. With the bulk printing one get save on the printing cost. With more number of leaflets, printing cost would be less.

Including pictures & diagrams is also very effective in promoting for the business. By just using the content, its effectiveness get affected. One must not look up for cheap printing services but affordable services and add up inputs to create better revenues.

Conclusion: Image
To use the leaflets & brochures for marketing tactics, one must not focus upon cheap printing methods. Rather, if you want to make printing affordable work on making it more effective & creative so that you can generate the income from the revenues & increased sales.

There are several printing companies, which provide cheap services by compromising with the quality prints or graphics. Do not get attracted by them and make decisions wisely.

5 Must-Know Points for Great Brochure

9 Oct

ImageBrochures play an important role for creating business identity. Print brochures have proven to be an effective tool for marketing; therefore, it is equally important to work upon the brochure printing & designing. While designing & planning elements for printing the brochure, it is important to consider it as the important brand identity and develop on the marketing strategies accordingly.

Many people plan to do the brochure designing on their own by using Adobe Photoshop, Illustrator, Quark Xpress, Microsoft Publisher, etc. If you are planning not to go for print services from professional printing companies and rather do it yourself, then you must give a re-thought to your idea.

Advise: As said above, brochure is an identity to the business, so, it is better to get the professional services only for getting the benefits of the expert’s experience.

Anyhow, below are certain tips that would not only help you create DIY brochures but would also help in choosing the best options available at the print shops.

5 Must-Know Points for Great Brochure

1: Know the Print size of Brochure:

To choose the most relevant print size of the brochure is one of the most daunting tasks. Generally, business people go to the printing experts with their own print layouts. Creating a layout with 8.5 x 11 dimensions and going to the printing company for creating a print on 8 x 10 paper is mere foolishness. If you’ll ask the expert to shrink or stretch the brochure layout, then you would have to compromise with the print resolution.

2: Make Space for Print Bleed:

What do you or understand about print bleeds? Well, these are the small things, which matter a lot at the time of final printing. Brochures have to be printed in bulk, and then sliced into single units in the end. While cutting the sheets, there is a slight possibility of cutter blade getting fluctuated. Therefore, keeping an extra 1/8th inch of coverage at the corners is thus advised.

A printing expert talks about an advise on print bleed. He says, “By expanding your brochure design slightly beyond the established page borders, when we cut each page you’ll have solid ink coverage from edge to edge. This is imperative if you have a photo, color, or pattern that needs to be displayed to the extreme edge of your brochure layout.”

3: Setting the resolution precisely
For the professional look of the brochures, resolution is one of the most important aspects. Especially the images selected for printing in the brochure should be in proper resolution otherwise the images would become pixelated & blurry.

Before you go for printing brochures, you must understand the different resolutions. If you have chosen an image from your computer, then its Imageresolution would be 72 dpi, but the same image, when would be used for printing on brochure, then it would be converted into 300 dpi to perfect sharpness.

4: Paper selection for brochure printing:
Paper selection is also amongst the crucial aspects, which defines the professionalism. If you’ll visit to the professional printing company, then you would be offered with choices on 80lb or 100lb stock paper and variety in gloss & matte finishes. Ideally, you should choose paper with 100lb as it gives professional look and there is slight cost difference.

Also, if you use the varnish over the brochure, then it would add on to the appealing touch. However, if there is lot of ink on the paper, then you can avoid using varnish, as it would in itself give a glossy feel.

5: Adding original & creative elements:
After the appearance, the content of the brochure has to do the magic. It is important to focus upon the information that has to be conveyed to the customers/ target group. To work upon the strategy of content building for how to convey the message is very important. By adding original as well as creative elements, one can easily make the brochure do the magic. Also, the font of the text should be precisely selected.

So, these are the tips which would help in creating the professional brochures and create effective brand identity.

Types of brochure printing and their effectiveness

3 Oct

graphics9 In business, there are simply many ways used to tell and show clients the services and products that you offer as a company or organization. In many occasions, the means such as the use of brochures prove to be very effective since they appeal to clients. But search materials are usually hard as well as simple to design and print. This is especially because there are a lot of things that must be taken into account for instance, in brochure printing. Developing an effective design that will keep the people you are targeting want to read the leaflet if more often than not a walk in the park even for the print services providers. Therefore, when thinking of printing these leaflets, you will have to sit down first and do a lot of research on many things as opposed to just rushing to print materials that will not have any impact as far as your business is concerned. You ought to make sure that the right technique is used in the whole process of printing and that is why you must always seek to hire not only professionals,but also people who are veterans in this field.

On the other hand, you ought to do everything within your reach to make sure that in order to make your brochures appealing as stated before, papers of the right quality are used. For instance, they ought to be long lasting and of the right textures. Furthermore, these papers should be of the right thickness usually referred by professionals. In most cases, 14pt papers are the ideal to use in printing flyers. In addition, it is important again to consider the weight of the leaflet.

Additionally, you must appreciate the fact that printing of flyers is quite different from catalogs printing as far as the finishing is concerned. Here, the right gloss type must be used. There is a range of gloss types to choose from. They include high gloss which is usually known as ultra violet, semi gloss commonly known as aqueous, matte which happens to be the mostly used and is known for its nature of not appealing as much. And, you ought to remember that the gloss you choose will have a direct impact on the effectiveness of your leaflets.