5 Must-Know Points for Great Brochure

9 Oct

ImageBrochures play an important role for creating business identity. Print brochures have proven to be an effective tool for marketing; therefore, it is equally important to work upon the brochure printing & designing. While designing & planning elements for printing the brochure, it is important to consider it as the important brand identity and develop on the marketing strategies accordingly.

Many people plan to do the brochure designing on their own by using Adobe Photoshop, Illustrator, Quark Xpress, Microsoft Publisher, etc. If you are planning not to go for print services from professional printing companies and rather do it yourself, then you must give a re-thought to your idea.

Advise: As said above, brochure is an identity to the business, so, it is better to get the professional services only for getting the benefits of the expert’s experience.

Anyhow, below are certain tips that would not only help you create DIY brochures but would also help in choosing the best options available at the print shops.

5 Must-Know Points for Great Brochure

1: Know the Print size of Brochure:

To choose the most relevant print size of the brochure is one of the most daunting tasks. Generally, business people go to the printing experts with their own print layouts. Creating a layout with 8.5 x 11 dimensions and going to the printing company for creating a print on 8 x 10 paper is mere foolishness. If you’ll ask the expert to shrink or stretch the brochure layout, then you would have to compromise with the print resolution.

2: Make Space for Print Bleed:

What do you or understand about print bleeds? Well, these are the small things, which matter a lot at the time of final printing. Brochures have to be printed in bulk, and then sliced into single units in the end. While cutting the sheets, there is a slight possibility of cutter blade getting fluctuated. Therefore, keeping an extra 1/8th inch of coverage at the corners is thus advised.

A printing expert talks about an advise on print bleed. He says, “By expanding your brochure design slightly beyond the established page borders, when we cut each page you’ll have solid ink coverage from edge to edge. This is imperative if you have a photo, color, or pattern that needs to be displayed to the extreme edge of your brochure layout.”

3: Setting the resolution precisely
For the professional look of the brochures, resolution is one of the most important aspects. Especially the images selected for printing in the brochure should be in proper resolution otherwise the images would become pixelated & blurry.

Before you go for printing brochures, you must understand the different resolutions. If you have chosen an image from your computer, then its Imageresolution would be 72 dpi, but the same image, when would be used for printing on brochure, then it would be converted into 300 dpi to perfect sharpness.

4: Paper selection for brochure printing:
Paper selection is also amongst the crucial aspects, which defines the professionalism. If you’ll visit to the professional printing company, then you would be offered with choices on 80lb or 100lb stock paper and variety in gloss & matte finishes. Ideally, you should choose paper with 100lb as it gives professional look and there is slight cost difference.

Also, if you use the varnish over the brochure, then it would add on to the appealing touch. However, if there is lot of ink on the paper, then you can avoid using varnish, as it would in itself give a glossy feel.

5: Adding original & creative elements:
After the appearance, the content of the brochure has to do the magic. It is important to focus upon the information that has to be conveyed to the customers/ target group. To work upon the strategy of content building for how to convey the message is very important. By adding original as well as creative elements, one can easily make the brochure do the magic. Also, the font of the text should be precisely selected.

So, these are the tips which would help in creating the professional brochures and create effective brand identity.


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